About this course
Course Summary: Introduction to Digital Marketing with AI
This course provides a comprehensive overview of how artificial intelligence (AI) is revolutionizing the field of digital marketing. Students will gain a foundational understanding of core digital marketing concepts and explore the transformative applications of AI across various marketing functions.
The course begins by establishing the key components of digital marketing, highlighting the importance of data-driven strategies, and introducing the fundamental principles of AI. Students will then delve into how AI is used to enhance content creation and curation, enabling personalized advertising and recommendations. The course also examines the role of AI in streamlining customer service through chatbots and virtual assistants, optimizing search engine optimization (SEO) and keyword research, and transforming social media marketing strategies. Furthermore, students will learn how AI empowers marketers to analyze data, gain valuable insights, and make informed decisions.
By the end of this course, students will be equipped with the knowledge and skills to navigate the evolving landscape of digital marketing and leverage the power of AI to achieve their marketing objectives.
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Welcome to the core of modern customer engagement. This chapter delves into the essential principles and practices that form the bedrock of Foundations of Digital Marketing. We'll explore the key channels—from search engines and social media to email and content—that businesses leverage to connect with audiences in the digital realm. Crucially, we will also introduce AI's Role, examining how Artificial Intelligence is no longer a futuristic concept but a powerful, active force augmenting and reshaping these foundational strategies, driving efficiency, personalization, and performance like never before. Prepare to understand the 'what' and 'why' of digital marketing, and the transformative 'how' powered by AI.
The way we produce and discover content is undergoing a profound evolution, driven largely by the increasing sophistication of Artificial Intelligence. Gone are the days when content creation was solely a human endeavor and curation merely a manual task. This chapter investigates the burgeoning world of AI-powered content tools – exploring how algorithms can generate novel ideas, draft text, design visuals, and more. Simultaneously, we'll examine AI's critical role in sifting through the digital noise to curate relevant, personalized experiences for audiences worldwide.
Case Study: InnovateTech Boosts Content Velocity and Engagement with AI
